Shonen Jump: the secret floor inside Shueisha
Shonen Jump: the secret floor inside Shueisha
Overview
John Daub takes viewers on an exclusive behind-the-scenes tour of the Shueisha building in Tokyo, specifically the floor dedicated to the legendary Shonen Jump editorial room. While the inner sanctum of the editors is off-limits, the hallway is a museum of manga history, lined with massive promotional posters, cardboard cutouts, and memorabilia from iconic series like One Piece, Naruto, Dragon Ball, and My Hero Academia.
Accompanied by his wife Kanae Daub and a staff member named Mami, John explores the layers of promotional materials plastered on the walls, discussing the artistry and effort put into manga marketing. The conversation shifts to the evolution of manga consumption, comparing traditional print magazines with the newer digital Jump Plus platform, and how international fans can access English translations simultaneously via Viz Media.
The episode also highlights the cultural impact of manga extending beyond print into food and events, with a mention of a manga-themed burger event at Roppongi Hills. This video offers a rare glimpse into the physical heart of Japan's manga industry, showcasing the passion and history embedded in the publisher's halls.
Highlights
- 00:03 John enters the Shueisha building hallway filled with posters.
- 00:33 Spotting promotional materials for Saiki Kusuo no Psi Nan and Naruto.
- 04:07 Kanae reveals she modeled for Non-no magazine 10 years prior.
- 04:59 Discussing One Piece celebrating its 20th anniversary.
- 08:40 Explanation of Jump Plus digital platform and content differences.
- 10:55 How Viz Media translates manga for simultaneous US release.
- 12:06 John recalls eating manga-themed burgers at Roppongi Hills.
- 13:46 Spotting My Hero Academia and penguin-themed manga posters.
- 15:31 Mami invites them to visit the Young Jump floor for older readers.
Timeline / Chapters
- 00:00 Introduction to the Shueisha building hallway.
- 00:33 Touring posters: Saiki Kusuo, Naruto, Boruto, Dragon Ball.
- 03:56 Discussing Non-no magazine and Kanae's modeling past.
- 04:31 One Piece 20th anniversary memorabilia.
- 08:00 Uomo magazine and Jump Plus digital content.
- 09:38 Digital vs. analog manga and global access.
- 10:55 Viz Media translation process.
- 12:06 Roppongi Hills manga burger event.
- 13:15 My Hero Academia and animal-themed manga.
- 15:31 Invitation to the Young Jump floor.
Japan Travel Tips
- Accessing Manga in English: You can read Shonen Jump digitally in English on ShonenJump.com via Viz Media, often simultaneously with Japanese release.
- Manga Events: Keep an eye on events at Roppongi Hills, which often host pop-up cafes and themed food events based on popular manga series.
- Visiting Publishers: Most publishing houses like Shueisha are not open to the public, but occasional events or tours may offer glimpses into their offices.
- Digital vs. Print: Digital versions (Jump Plus) may contain different or slightly racier content compared to print magazines.
Japanese Language & Culture Notes
- Shonen Jump (週刊少年ジャンプ): The best-selling manga magazine in Japan, targeting young male audiences but enjoyed globally.
- Seinen (青年): Manga targeted at adult men, often featuring more mature themes than shonen.
- Shueisha (集英社): One of the largest publishing companies in Japan, home to Shonen Jump.
- Viz Media: The American company responsible for translating and distributing Shueisha's manga in English.
- Simultaneous Release: Digital platforms now allow global fans to read chapters almost simultaneously with Japanese publication, a significant shift from past delays.
Food & Drink Guide
- Dragon Ball Burger: A themed burger available at a Roppongi Hills event. John noted the ink was strong and stained his fingers.
- Captain Tsubasa Burger: Resembled a soccer ball. Kanae's favorite of the event.
- Event Location: Roppongi Hills (July to October 15th, 2017).
- Concept: "Eat-A-Burger" — bringing manga characters to life through food.
People
- John Daub: Host and narrator. Passionate about manga and Japanese culture.
- Kanae Daub: John's wife. Former model for Non-no magazine. Provides insights on manga demographics and digital platforms.
- Mami: Shueisha staff member. Guides John and offers access to additional floors.
Key Takeaways
- The hallway of the Shonen Jump editorial room serves as an informal museum of manga history.
- Manga is a layered medium, both physically (posters over posters) and culturally (stories reflecting people's hearts).
- Digital platforms like Jump Plus are expanding access globally and altering content boundaries.
- Manga culture extends beyond reading into food, events, and merchandise.
Notable Quotes
- 07:50 "It's history layered in here. Oh my gosh. I want to know what's underneath this stuff. It's like an onion."
- 08:58 "One of the things with manga is that it really captures a slice of Japanese culture inside of the anime work."
- 10:08 "Sometimes. But the price is a little bit different. So anybody, anywhere in the world can get a copy of Shonen Jump digital."
- 12:51 "We can call it 'Eat-A-Burger.' We love it so much we eat the burger."
- 16:00 "Hello, adult room."
Related Topics
- Only in Japan Go: Manga Cafe Tour
- Only in Japan Go: Akihabara Electronics & Anime
- Only in Japan Go: Japanese Convenience Store Food
- Only in Japan Go: Tokyo Tower & Landmarks
Search Tags
#only-in-japan-go #tokyo #travel #shonen-jump #shueisha #manga #anime #one-piece #naruto #dragon-ball #my-hero-academia #viz-media #roppongi-hills #publishing #pop-culture #behind-the-scenes
Full Transcript
00:03 John Daub: We are now inside the building. This is really cool. This is the same area where the editors' room is—right there, but we can't go in. There's a lot of really cool stuff here. This one is in 3D. Look at this—it starts up with the hand. Why? And we move up. I love this poster. What's this for?
00:33 John Daub: The Trouble of Mr. Kusuo Saiki (Saiki Kusuo no Psi Nan). It's going to be a movie released this October. Cool. This is the room I showed a little bit of in the video on the main channel. All of this here—this is the elevator—is just filled with posters and memorabilia from the past. This is the floor for Shueisha's Shonen Jump editorial room. And a lot of it is just cool. I thought this would be a great chance to go really slowly and just show you some of the stuff in here. Somebody was in that cutout last time. There's so many things here. This is Boruto, right? Naruto. Oh, this in the back is Naruto—animation and film. All right. This is a huge poster behind here. A lot of these are really well made. Almost like a wall. There he is back there. And that looks like One Piece up there in the back. You can see just how much stuff covers the walls here. There's the editors' room in there—we can't go in—but there's a lot of stuff here. And this is for the movie, Naruto the Movie, last summer. Yeah, so it's still in here. This is a massive poster—cardboard cutout to promote the Naruto movie. And there it is—Naruto's son. Same artist. Oh, there's some Dragon Ball up here. Wow, so the artists put a lot of attention into the PR posters. This is so cool. It's like a sword stuck in rock like Excalibur—you can't actually take it out. So these were used for promotion for what? Maybe it was displayed at the theater or something. These are all used for promotional stuff, and now they're in the hallway at the Shueisha Shonen Jump editors' room. Here's Boruto, yeah, and readers and the audience submitted messages—if you look really closely, people have left messages. Very cool. This isn't from the editors' room, right? This is from like the movie theater or some event. Very cool. I don't know—I think there's a lot of paper on these walls. I'm a little bit worried. If there was ever a fire, I wouldn't want to be in this hallway.
03:56 Kanae Daub: That's Non-no. I know this magazine. Yeah, it's a girls' fashion magazine.
04:02 John Daub: Yeah. This is a One Piece character. So it's like a tie-up between Shonen Jump and Non-no.
04:07 Kanae Daub: Yeah, kind of. I once was a model for this magazine.
04:11 John Daub: Oh, really?
04:12 Kanae Daub: Yeah, don't you know that? It was like 10 years ago. Yeah, I modeled for a couple of the magazines for Shueisha.
04:23 John Daub: Wait a minute. I didn't know that.
04:24 Kanae Daub: Oh, really? Oh, no. You don't want to see it. I was 10 years younger.
04:31 John Daub: Here's some more One Piece memorabilia. Very cool. This is for the 20th anniversary episode. I got this one. This one was the cover that we showed in the episode, I believe, right?
04:43 Kanae Daub: Right.
04:43 John Daub: So in July, when I filmed the episode, this is the one that you see while it was being made and before it was going to the printer. So that's really cool. And this is the 20th anniversary, meaning One Piece started in 1997.
04:58 Kanae Daub: Yeah.
04:59 John Daub: And it's still going on today. Is it, would you say, the most popular?
05:05 Kanae Daub: Yes. Yeah. It's the most popular of the Shonen Jump series inside of Shueisha.
05:11 John Daub: So going strong for 20 years. A lot of new ones as well. This is a new one. This is a real life one for the movie, but this is also rather new. The Saiki Kusuo no Psi Nan—Trouble of Mr. Kusuo Saiki.
05:32 Kanae Daub: Yeah.
05:35 John Daub: Well, I like that he actually even dyed his eyebrows. That's going to another level. Again, there's some more Naruto and Boruto. Oh, this is Naruto and his father. So it's now three generations—the Naruto family. What's his father's name?
05:57 Kanae Daub: Oh, Minato? [?]
06:03 John Daub: She doesn't know. It's okay. And you can see just how the hallway is lined with stuff. I'm going to go through a couple other things here. Again, there's a lot of One Piece here. This one is for One Piece Film Gold—two years ago. Another film. Oh, this one is animation. There's some Chopper action—Tony Tony Chopper. Very cool. So when the artist makes these, do they draw it at this size or is it made small and just blown up?
06:40 Kanae Daub: It depends. This one is maybe made bigger. It's like one big visual cut into the plane because it's Zoro's foot and Zoro's body is here.
06:59 John Daub: Oh, that's right. You can see inside the artwork, it's been cut up. So it looks like they took one big image and just cut it up into pieces and then featured each character. That's so interesting. I didn't notice that until right now. It's like, if you don't tell me, I won't know. Very cool. But for me, when just looking at this stuff, what's interesting is that it's not what you see in front of you. You can see things behind these posters. It's like layers. They've really kicked it on history. It's history layered in here. Oh my gosh. I want to know what's underneath this stuff. It's like an onion. You just slap the next one on. Very cool.
07:50 John Daub: And here's some other stuff. Oh, these two are cute.
07:53 Kanae Daub: This isn't from Shonen Jump, right?
07:56 John Daub: Right. This is from another one.
07:58 Kanae Daub: It's about the love story.
08:00 John Daub: Ah, love story. Give me two guys with a sword any day, but love story, I don't know. I've been looking at all these images of action. It's just cool. Okay, this is Uomo. It's another magazine. Oh, that's cool. It's a Shonen Jump magazine. And there's a Shonen Jump logo here. Very cool. This is history. Some big history right here.
08:38 Kanae Daub: This is from Jump Plus.
08:40 John Daub: Jump Plus (digital platform). So it's an online digital content where the online stuff can be a little bit racier... sexier.
08:53 Kanae Daub: You said it, not me.
08:54 John Daub: It can be a little sexier. I'm sorry.
08:57 Kanae Daub: I'm sorry. I like it.
08:58 John Daub: One of the things with manga is that it really captures a slice of Japanese culture inside of the anime work, which I really like. I learned a lot about Japanese culture by reading manga. Not Shonen Jump in particular.
09:11 Kanae Daub: I usually read seinen (mature men's manga).
09:15 John Daub: I like seinen too. But you can see it in all of the manga, and I think that's really great that each one, each character, each series—no matter a new one or an old one—gives you a piece of what is in people's hearts. Not just the artist, but through the stories that they tell.
09:36 Kanae Daub: I had one question.
09:38 John Daub: Anything has changed between the digital content and the paper? Now we're moving towards digital, which is the Shonen Jump Plus. I talk about this a little bit in the episode that I put on the main channel last month. Is there anything different between the digital and the analog, the paper version of the magazine?
10:03 Kanae Daub: The digital is racier, right? It's sexier. There's more content.
10:08 John Daub: Sometimes.
10:08 Kanae Daub: Sometimes. But the price is a little bit different. So anybody, anywhere in the world can get a copy of Shonen Jump digital.
10:20 John Daub: Yeah. And the price is different.
10:24 Kanae Daub: Yeah. People abroad can read Shonen Jump Plus. I'm not sure. But in the United States, they publish online Shonen Jump.
10:38 John Daub: In English?
10:39 Kanae Daub: In English. So you can get the Shonen Jump.
10:44 John Daub: So there's an office for Shonen Jump in the United States?
10:50 Kanae Daub: Not Shueisha, but the related company.
10:54 John Daub: The company that translates it.
10:55 Kanae Daub: Viz Media.
10:57 John Daub: Viz Media is translating all of the manga. How long does it take to go from Japanese? Do they get it at the same time?
11:04 Kanae Daub: Simultaneously. They get the copy a day before and they have to translate everything.
11:14 John Daub: I wouldn't want that job. Completely same version, but almost. I wouldn't want that job. So basically, you can get One Piece. You can get all of the manga. And even Kochikame, which is back for one episode. You can get this all in English on the same day that it's released in Japan, which is super cool because they're translating it and doing it. This is just a digital copy, right?
11:37 Kanae Daub: Yeah, just digitally.
11:38 John Daub: And you don't get a hard copy of Shonen Jump in the United States in English. But it's pretty cool that you can get a digital copy in English right away. That's on ShonenJump.com. Sorry. I'll put the link in the description so you can find it if you're really interested in manga in English. A lot of people have been asking me about that. I'll put the link down there so you can get access to it.
12:06 John Daub: I also want to plug the event at Roppongi Hills. This event is going on from July to October 15th. This event is super cool. They also have hamburgers. They have hamburgers that look like the manga characters. I had the Dragon Ball burger. Which one did I like?
12:29 Kanae Daub: I liked the Captain Tsubasa burger.
12:31 John Daub: It was really cool because it looked like a soccer ball. However, the ink on it was so strong. It took me like an hour to get it off my fingers. But it was really good. And it's cool how you can take manga characters and bring them to life in food. Not just in characters like dolls and figures and badges and stickers, but in food. This is like a totally different level. Totally higher level of manga love. We can call it "Eat-A-Burger." We love it so much we eat the burger. I just made that up by the way.™ Let's take a look here at some more posters. I can't take you into the editors' room, but we'll walk past here and you can see some more cutouts before we end this livestream. Whoa. This is really popular now—My Hero Academia. A boy going to be a hero with his friends at the school. Very cool. There's a lot of characters in this one. And must be hard for the artist. The more complicated the story gets, the more work, I think.
13:43 Kanae Daub: Oh, this one also is from Jump Plus.
13:46 John Daub: I like this concept, the penguin pet. Emperor penguin pet. Together with Emperor. We're together with the Emperor. I like this. Whenever pets are involved or animals, especially penguins and cats—cats and dogs—I'm there. So this one's cool. And you can see here's a nice shot. I'd love to have a pet penguin. I don't know if they smell too good though. The great thing about reading it is you don't have to smell it. Manga doesn't smell.
14:31 Kanae Daub: So the editors come here to get caffeine.
14:33 John Daub: Yeah. Cool. They got a good selection of coffee. It's a little off course. All right, cool. So I just wanted to bring all of you a little piece. I can't get too close to the images, but that's the intensity that people have when they are passionate about manga. And this is like the center of the universe for Shonen Jump. It happens here behind this wall, which I can't take you into, but it happens here. And all these posters are just a sample of some of the amazing things that's coming from the pages of Shonen Jump. And it's going into movies, into cinema, into TV shows, into so many different things. And it all starts with just an idea from an artist. And I think that's really, really cool. Mami [?], thank you very much for this tour. Is there anything else we can show?
15:31 Mami: You can go to another floor for Young Jump and Grand Jump and Young Jump [?] for older readers.
15:39 John Daub: I'm an older reader. I'm a really older reader.
15:44 Mami: Do we have time for that?
15:45 Kanae Daub: Yeah. If you have time.
15:47 John Daub: Okay. One more livestream. So thanks for watching this livestream. We'll turn the camera on for a couple of seconds. We're going to go up one more floor. This is awesome. The livestream continues. Goodbye, editors' room.
15:59 Kanae Daub: Bye.
16:00 John Daub: Hello, adult room.