Only in Japan Go — Transcripts
Summaries + full diarized transcripts
2025-02-10 · Ep 1794 · 13m

Japan has a Philadelphia Cheese Steak Burger

TokyoTochigiFast FoodSuper BowlStreet FoodTokyo Streets
Summary

Japan has a Philadelphia Cheese Steak Burger

Overview

In this quick street update from Ginza, John Daub celebrates the Philadelphia Eagles' Super Bowl victory by hunting down a unique Japanese fast-food item: the Lotteria Philly Cheesesteak Burger. Standing on a busy street corner near Tsukiji-bashi, John reviews the 590 yen burger, comparing it to the real deal and noting the cultural adaptation of American food in Japan.

Beyond the food review, John shares observations on the local landscape, including the new Sony Building and a controversy over its English-only signage. He also discusses the famous Sukiyabashi Jiro sushi shop located nearby, reflecting on how tourism and documentaries have impacted the legendary chef's business. The video concludes with a helpful tip for Apple users looking for the rare Apple-branded vending machine in Tokyo.

Highlights

  • 00:02 John introduces the Lotteria Philly Cheesesteak Burger in Ginza.
  • 01:16 First bite review: "It's mostly bun."
  • 03:47 Discussion on eating on the street in Ginza.
  • 05:23 Story about the Sony Building's English-only opening sign.
  • 07:23 Insight into Sukiyabashi Jiro's no-photo policy.
  • 10:01 Location reveal for the Apple vending machine.
  • 11:00 Recommendation for a real Philly cheesesteak in Nihonbashi.
  • 12:29 Tease for upcoming trip to Tochigi.

Timeline / Chapters

  • 00:00 Intro at Lotteria Ginza
  • 01:16 Burger Taste Test
  • 03:47 Street Eating Etiquette & Sony Building
  • 07:23 Tsukiji-bashi & Jiro Sushi
  • 10:01 Apple Vending Machine Location
  • 11:00 Outro & Next Trip Tease

Japan Travel Tips

  • Eating on the Street: John notes that eating while walking or standing on intersections in Ginza is generally frowned upon ("probably not the coolest thing in the world").
  • Lotteria Pricing: The Philly Cheesesteak Burger is 590 yen alone, or 940 yen as a set (approx. $4 USD).
  • Sukiyabashi Jiro: The famous sushi shop down the steps at Tsukiji-bashi strictly prohibits photos and videos now.
  • Apple Vending Machine: Located at the Tsukiji-bashi intersection, across the street from the building with the "big UFO on top."
  • Real Cheesesteak: For a more authentic experience, there is a dedicated Philadelphia cheesesteak restaurant in Nihonbashi (opens at 6 pm for dinner).

Japanese Language & Culture Notes

  • Itadakimasu: John says this phrase before eating, a standard custom to express gratitude for the meal.
  • Katakana: John points out the burger name is written in katakana (Japanese script for foreign loanwords), highlighting the localization of the product.
  • Sony Brand Perception: John shares an anecdote from Kanae's father about Sony's historical reputation in Japan versus the US, noting that older generations recall reliability issues in the '70s and '80s.
  • Tourism Impact: The discussion on Jiro reflects the double-edged sword of international fame (via the documentary Jiro Dreams of Sushi), leading to restrictive policies to protect the dining experience.

Food & Drink Guide

  • Philly Cheesesteak Burger (フィリーチーズステーキバーガー)
    • Where: Lotteria Ginza
    • Price: 590 yen (burger only), 940 yen (set)
    • Review: John notes it looks mostly like bun and doesn't taste like a real cheesesteak, but says "it isn't bad."
    • Timestamp: 00:02
  • Ultimate Cheeseburger
    • Where: Lotteria
    • Note: John suggests this might be a better option than the Philly burger.
    • Timestamp: 07:23
  • Jalapeños
    • Where: Lotteria
    • Note: Available as an add-on for the burger.
    • Timestamp: 07:23

People

  • John Daub: Host, reviewing food and sharing street observations in Ginza.
  • Kanae Daub: John's wife, mentioned briefly regarding her father's opinion on Sony.
  • Jiro Ono: Legendary sushi chef, mentioned in the context of his shop's no-photo policy.
  • Saquon Barkley: NFL player mentioned by John as having been spotted (or fans wearing his jersey) in the area.

Key Takeaways

  • Fast food chains in Japan often create limited-time items celebrating American events (like the Super Bowl), though the taste may differ significantly from the original.
  • Global brands like Sony may market differently in Japan compared to their home markets, sometimes prioritizing English signage for international appeal.
  • High-profile tourism can lead to stricter rules at famous establishments, as seen with Sukiyabashi Jiro.
  • Unique vending machines (like the Apple one) are hidden gems worth seeking out in Tokyo.

Notable Quotes

  • 01:16 "It's funny in katakana (Philly Cheese Steak Burger). Oh, it's upside down. Boy, it's mostly bun."
  • 02:21 "Everybody has my dental records here. Go fly Eagles fly. Or as some of my Japanese friends say, fry eagles fry."
  • 05:23 "Sony is not a really reputable big brand in Japan in the same way it is in America."
  • 08:38 "That documentary did more harm than good. He was already a very popular business."
  • 10:01 "Not only do I need to shave, I'm also pointing you in the direction of the vending machine."

Related Topics

  • Tokyo Fast Food Reviews
  • Super Bowl Celebrations in Japan
  • Ginza Street Walks
  • Vending Machine Hunting
  • Sushi Etiquette in Tokyo

Search Tags

#only-in-japan-go #tokyo #ginza #lotteria #philly-cheesesteak #super-bowl #philadelphia-eagles #street-food #sony-building #jiro-sushi #vending-machine #travel-japan #food-review


Full Transcript

00:02 John Daub: Alright, here we are in Ginza at Lotteria. They have a Philadelphia cheesesteak burger. It does look appetizing, doesn't it? We're going to try this out in respect of the Philadelphia Eagles that just won the Super Bowl. It's 590 yen for just the burger. If you want the set, it's 940 yen. That's about $4.

00:28 John Daub: Check it out. Does the burger actually look like this? It looks like there's steak on there too. How you doing everybody? I actually have the bag right here. We're going to give it a try on the street corner here in Ginza. It's a busy day. I actually saw some Philadelphia Eagles fans go by here. They're wearing their jerseys. I guess they had planned this out.

01:16 John Daub: There we go. Let's give this a try. Wow. It even says here Philly Cheese Steak Burger. It's funny in katakana (Philly Cheese Steak Burger). Oh, it's upside down. Boy, it's mostly bun. That does not look like the commercial. It's not bad. Anybody from Philadelphia here? Does it look like a Philly cheesesteak? I don't even see the cheesesteak. We're going to have to try it. See if we can find the cheesesteak inside.

02:21 John Daub: Itadakimasu. That does not taste like a cheesesteak burger, but it's interesting. You can see in there my bite mark. Everybody has my dental records here. Go fly Eagles fly. Or as some of my Japanese friends say, fry eagles fry. I did see some Eagles fans. Check this out. You have to look for the green here. Can you see it? There you go. I saw Barkley. Barkley was there. Did you see it? I'm hearing the Barkley. And is it DeVonta Smith, I think? Eagles fans here in Tokyo. It's crazy.

03:47 John Daub: I got to say, this isn't bad, but eating on the street in Ginza probably not the coolest thing in the world. It feels kind of weird to be eating on the intersection here. Chan's like, do you have a drink with that? I got to get something to wash it down with. For four bucks, you're not really going to get a Philly cheesesteak in Tokyo. This is like 10 minutes down the street. They have a Philadelphia cheesesteak restaurant. I thought it was open for lunch. It's not. It's only open for dinner. It was a pretty good game. If you're an Eagles fan, the Chiefs just could not pull it out. They kept sacking Mahomes. It's the year of the Eagles. Fly Eagles fly.

05:23 John Daub: By the way, they took off the sign. I think they had the sign in English. That's just the new Sony building. Just a quick story. I was doing a back and forth with some other people here. They were like, why is the Sony building announcing the opening of the new Sony building in English only and not in Japanese? I responded to this commenter and I said because Sony is not a really reputable big brand in Japan in the same way it is in America. Sony's market is so much bigger in the United States than Japan. According to Kanae's father, who is a generation above me, he said back in the day, like in the '70s and '80s, Sony was famous for making stuff that did not work well. That's one reason why Sony is not so much bigger in the Japan market as they are in the North American market.

06:31 John Daub: Sony's always loved the North American market better than the Japan market. Japan's famous for its really good service and Sony never really had good service here in Japan. The products did not last long enough, so there was never a lot of love for the Sony brand here. It could be different now. I'm talking about ages ago. You can see definitely the Sony building. They weren't promoting it at all in Japanese. I thought that was kind of funny. They just respect the North American market. Look at the halo above it. But they took the sign down now. It is not a great building. It's just a cement block.

07:23 John Daub: Anyways, you can get the Philly cheesesteak burger with some jalapeños as well if you want that. I got it plain. You might be better going for this ultimate cheeseburger right here. There's not a lot of Lotterias here in this part of Tokyo, which is Ginza. One thing that is quite interesting, this intersection Tsukiji-bashi. Down here is where the Tsukiji-bashi sushi shop is. It's down these steps. They don't have any signs anymore, but they don't want photos down there. They have like a thousand signs that say no photos, no videos.

08:38 John Daub: I guess they don't want the attention anymore for Jiro. He must be well over a hundred. He's just tired of it, tourists coming in there and saying why is my fish raw. We're talking about a three-star Michelin chef with tourists coming in asking them to cook the sushi because it's raw. I can understand why he wouldn't want any more cameras or videos down there. Tourists here, they really want sushi. No, they just wanted to go in and meet the famous Jiro who's 100 years old. But I don't think he actually comes into the shop anymore. I've heard that it's just his son who was also in the documentary. That documentary did more harm than good. He was already a very popular business. I wonder if he regrets it. I probably would.

10:01 John Daub: Alright everybody, that's all that I got for you today. Congratulations to the Philadelphia Eagles. My microphone, I updated the firmware on the two microphones but not on the receiver, so it did not connect. I have to use the iPhone old school. Just so you know, one last thing because I got a ton of questions on this. This is where the Apple vending machine is, right at this intersection. You can see, not only do I need to shave, I'm also pointing you in the direction of the vending machine which is across the street next to the building with a big UFO on the top of it. So now you know. It's right over there. There's my bicycle, so I gotta run everybody.

11:00 John Daub: This is kind of fun to try the burger. Yeah, I'm one and done type of thing. But if you're from Philadelphia and you're looking for a place to celebrate, maybe hit the Lotteria or the Philly cheesesteak place in Nihonbashi. It exists. It opens at 6 pm and I guarantee you tonight there's gonna be a lot of people there. The city Chiefs restaurant, I don't know where that is yet. But anyways, congratulations to the Eagles. I'll see you guys. Maybe we'll see the Eagles guys coming out. This is where I saw them. That's Barkley. Look, I saw Saquon Barkley here. He went in there. The vending machines are right there.

12:29 John Daub: They did keep Saquon Barkley at bay. It was a good game. They did a good job there, but they just couldn't stop the rest of the Eagles attack. Let me know what else you'd like to see here in Tokyo. I'm heading to Tochigi the day after tomorrow, so get ready to go to the countryside.

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