Wasabi flavored Doritos in Japan
Wasabi flavored Doritos in Japan
Overview
In this episode, John Daub investigates a buzzing new trend in Japanese convenience stores and supermarkets: Wasabi flavored Doritos. Filmed on a beautiful day in Tokyo with the iconic Tokyo Skytree in the background, John unboxes and taste-tests the Hulk Green chips to see if they live up to the hype. He evaluates the spice level, the authenticity of the wasabi flavor, and whether they are worth buying before they disappear as a limited edition item.
Beyond the Doritos, John expands the review to include another unique Japanese snack: Okonomiyaki sauce flavored potato chips. He compares the two, discussing the innovation culture in Japan where companies constantly release gimmicky flavors to drive sales. The video also touches on beverage trends, specifically the Russian World Cup Coca-Cola and the upcoming Clear Coca-Cola, highlighting how branding and novelty often trump the actual product in the Japanese market.
This video serves as both a fun snack review and a cultural commentary on how trends work in Japan. John provides practical advice for travelers on pricing, availability, and what to expect from limited edition foods. It is a lighthearted look at everyday consumer culture in Tokyo, showcasing why people visit Japan to experience unique products unavailable anywhere else.
Highlights
- 00:00:01 John introduces the Hulk Green Wasabi Doritos just hitting shelves.
- 00:02:05 The official unboxing and smell test with Tokyo Skytree in view.
- 00:03:06 A curious child visitor stops by to inspect the chips.
- 00:04:33 The verdict: Good, but not spicy enough for John's taste.
- 00:06:31 Pairing the chips with Russian World Cup Coca-Cola.
- 00:08:57 Introducing the second snack: Okonomiyaki sauce flavored chips.
- 00:09:54 Demonstrating the Japanese way to open chip bags for sharing.
- 00:11:35 Final comparison between the Doritos and the Okonomiyaki chips.
- 00:13:39 Discussion on Clear Coca-Cola and vending machine trends.
- 00:14:56 Final advice: Buy them now because trends don't last forever.
Timeline / Chapters
- 00:00 - Introduction to Wasabi Doritos
- 00:58 - Location setup and trend context
- 02:05 - Unboxing and first impressions
- 03:06 - Visitor interaction
- 04:33 - Taste test and spice analysis
- 06:31 - Drink pairing and packaging details
- 08:57 - Okonomiyaki chips introduction
- 09:54 - Opening technique and tasting
- 11:35 - Final verdict and Skytree view
- 13:39 - Coca-Cola trends discussion
- 14:56 - Conclusion and buy recommendation
Japan Travel Tips
- Limited Editions: Snack flavors in Japan are often seasonal or limited. If you see something unique, buy it immediately as it may disappear in weeks.
- Pricing: These Doritos were priced at ¥79 (approx. $0.65 USD at the time), making them an affordable experiment.
- Sharing Etiquette: John demonstrates opening chip bags from the back/bottom to allow multiple people to reach in easily—a common polite practice in groups.
- Vending Machines: Coca-Cola brand drinks are less common in vending machines than tea and coffee; look for them in the corner of the machine.
- Availability: Limited snacks are found in supermarkets and some convenience stores for about 2–3 weeks.
Japanese Language & Culture Notes
- Wasabi (わさび): Japanese horseradish. Known for its sharp, nasal heat distinct from chili spice. John notes it is strong but finds the chips lack enough of it.
- Okonomiyaki (お好み焼き): A savory Japanese pancake containing cabbage, meat, and seafood, topped with a sweet and tangy sauce.
- Nori (のり): Dried seaweed flakes often used as a topping or seasoning on snacks.
- Trend Culture: John explains that innovation is constant in Japan. Companies must release new flavors every few months to maintain consumer interest.
- Limited (期間限定): Often written on packaging to indicate a product is only available for a short time.
Food & Drink Guide
- Wasabi Doritos
- Description: Tortilla chips flavored with wasabi. Green packaging.
- Price: ¥79
- John's Verdict: Good, but not spicy enough. Wants more wasabi powder.
- Timestamp: 00:04:33
- Okonomiyaki Sauce Chips
- Description: Potato chips flavored with okonomiyaki sauce and nori seaweed.
- Price: Around $1.00 (approx. ¥100+)
- John's Verdict: Really good. Tastes exactly like the sauce.
- Timestamp: 00:11:35
- Russian World Cup Coca-Cola
- Description: Special packaging for the 2018 World Cup.
- Taste: Standard Coca-Cola.
- Timestamp: 00:06:31
- Clear Coca-Cola
- Description: Transparent cola drink (gimmick product).
- Availability: Test marketing in Japan at the time.
- Timestamp: 00:13:39
People
- John Daub: Host and reviewer. Provides commentary on the snacks and cultural context.
- Child Visitor: An unnamed child who briefly appears during the filming. John interacts politely but ensures the child doesn't get in trouble with his mom.
Key Takeaways
- Japanese snack trends move fast; limited edition items disappear quickly.
- Wasabi Doritos are tasty but milder than expected.
- Okonomiyaki flavored chips accurately replicate the savory sauce flavor.
- Packaging gimmicks (like Clear Coke) are common marketing strategies in Japan.
- Opening snack bags from the back is a considerate way to share with a group.
Notable Quotes
- 00:00:01 "Every now and then, an amazing product will come out in Japan that revolutionizes the way we think, eat, act, or treat one another."
- 00:04:33 "The prognosis is yes. And the answer was obvious. They're going to be really good."
- 00:05:29 "You know, half of me is Indian, and we are quite used to spicy foods. That one half is quite disappointed that it's not spicy enough."
- 00:08:13 "This is a bargain. Just to try it, $0.65? It's a no-brainer."
- 00:13:39 "You need to have some sort of trend. You need to have something unique, something that just makes you go, I got to try that. And that's Japan for you."
Related Topics
- Japanese Convenience Store Snacks
- Limited Edition Food Trends
- Tokyo Skytree Views
- Coca-Cola Varieties in Japan
- Okonomiyaki Culture
Search Tags
#only-in-japan-go #tokyo #wasabi #doritos #snack-review #japan-travel #limited-edition #okonomiyaki #coca-cola #foodie #sumida #tokyo-skytree
Full Transcript
00:00:01 John Daub: Every now and then, an amazing product will come out in Japan that revolutionizes the way we think, eat, act, or treat one another. This time it's these Doritos from Frito-Lay that just hit the shelves here in Japan. As you can clearly see, the color is Hulk Green, which means that it is filled with wasabi. And if you know anything about wasabi, you know that it is pretty strong. It's kind of like horseradish, but it's completely different. And if you want to learn more about wasabi, check out the link up here. It should pop up on your mobile device from the Only in Japan main channel. But today we have these bad boys, and in case I make a mistake with these, I've got another one.
00:00:58 John Daub: Hi. I'm here on a beautiful day in Tokyo, and we're going to be trying these Doritos. I saw these in the store about 24 hours ago. They just came out. In fact, in the supermarket over there, there's just a whole mountain of them. And I don't think they're going to be there for very long. I think they're going to be there for another 24 hours because I'm going to go out there and buy most of them if they're any good. But first, we have to find out if these wasabi Doritos are any good. Now, in Japan, they have these trendy flavors all the time. That doesn't mean that they're good. What it means is that it makes us want to try them. And I've got to be honest with you, when I saw these, it wasn't just the color. It just made me want to try them. So I'm going to open these up, and we're going to try these together.
00:02:05 John Daub: That's how we open them up in Japan. We put them on the table, and you can pick them out. Nice. Yes, these are Doritos. I can smell them already. Whoa. Can you imagine your party, your NBA finals or Super Bowl party with some of these bad boys? I'm telling you, they've got to be good. In the distance is the Tokyo Skytree, but right now, it's just us. And I'm going to try this. Kind of excited. By the way, Coca-Cola in Japan has alcoholic Coca-Cola that just came out. It's not available in Tokyo yet, but when it is, we're going to try that here, too. It's only available in Kyushu, the southernmost island.
00:03:06 John Daub: Oh, hello there. We have a visitor. Hello there. These are Doritos. How you doing? All right. So it's time to try these. So there's also clear Coca-Cola coming. But right now, we have these. Here we go.
00:03:35 John Daub: I'm going to need some more tasting just to see how good this is. Hold on. Bye-bye. All right. I just needed to increase my sample to give you a very accurate feedback. I don't want to get him in trouble with his mom. Of course, he wants to eat Doritos. We don't want to get him in trouble. Okay. I've now had enough samples to tell you if these are any good. The prognosis is yes. And the answer was obvious. They're going to be really good.
00:04:33 John Daub: Let me break down for you exactly how they are. They're not hot. It has the Doritos taste. This might be a bad thing. It has the usual typical Doritos taste. And there's just a hint of wasabi. Just a hint of it. And it's not enough. I would like to have a lot more wasabi. In fact, I want these chips to be green. I want to see green powder. I don't see green powder. It looks just like normal Doritos. They're not bad at all. Don't get me wrong. They just have not added enough.
00:05:29 John Daub: Oh, wait a minute. I guess you got to get to the ones on the bottom because that's where the powder has gone. Slightly spicy. You know, half of me is Indian, and we are quite used to spicy foods. That one half is quite disappointed that it's not spicy enough. Then there's the other half of me, the American half, that's saying these are pretty darn good. Obviously, I just had like 20 of them. Now, I highly recommend that you do shake them up a little bit before you try them, just to make sure that you get enough spiciness on each one. That one was spicy. It's hard to tell which one has the kick to it.
00:06:31 John Daub: The only thing that I could wash this down with is a Russian World Cup Coca-Cola. This just hit the market shelves too. Guess what it tastes like? Coca-Cola. But it's sort of cool because it's the packaging. It's the gimmick of it. That's what attracts the Japanese consumer. By the way, none of my live streams are only a couple of minutes long. So, yes, these Doritos are pretty darn good. Let me just turn it around because it just doesn't do justice backwards. It says here on the top in Japanese, Doritos. It's limited, which means they're probably not going to be around much longer. The wasabi is right there. And, yeah, 152 calories for one person's portion, which is 30 grams.
00:08:13 John Daub: Now, I'm not somebody who makes short live streams. You know why? Because people are joining the live stream all the time. And that means that a lot of people have just found this live stream and are tuning in. So, Doritos, thank you. This was really good. And I'm going to eat some more before we're done with this live stream. John writes in here, should you or can. I'm not sure what this means, but I think you should buy them if you have a chance. They're only ¥79. ¥79 is like $0.65. This is a bargain. Just to try it, $0.65? It's a no-brainer. You're going to try it.
00:08:57 John Daub: I hold in my hands another really bizarre flavor, one that is somewhat relatable to the content that I've been making. This here is okonomiyaki (savory Japanese pancake) flavored chips. Now, we've tried the Doritos. You all know what Doritos taste like. You all know what potato chips taste like. But this one is okonomiyaki sauce flavored. Check it out. It says on the top here in red, and says here it's okonomiyaki sauce. And I can't see the sauce, but that's what the okonomiyaki looks like right there. And it looks like there's some pepper, but that's actually seaweed flakes. You see the seaweed flakes? So we're going to unbox this too. Although these wasabi Doritos are really, really good.
00:09:54 John Daub: Part 2. Get ready for okonomiyaki potato chips. These are its poor cousins. These were a dollar. And the Japanese way is to open it up like this. We open it up from the back. Inside you got some chips. That's a nice looking chip. You can see the nori seaweed on it. So M. Hariharan asked me why you open it like that. If you open it like this, it allows everybody to put their hands into it. If you open it just from the top, it's really hard to get to the bottom. When you open it like this, everybody can get it and it opens it up pretty evenly. Here we go. Wow. I need more sample. It smells like okonomiyaki sauce. If you don't know what that is, you're in for a treat because it's a sweet and tangy sauce. It's slightly sweet. But it's also salty. These are really good.
00:11:35 John Daub: I can't tell you which one is better. But the okonomiyaki sauce chips are also really good. They taste like what they advertise, which is rare. The wasabi Doritos, the wasabi could be a little bit stronger, but it's not bad. Oh, man. Wash it down with some Coca-Cola. That's the way you eat junk food. When you do junk food, you go all out. You have a lot. You fill it up with sugar and you get real hyperactive. Because that's the way we roll on this channel anyways. For those of you who don't know, over in the distance, I do live in Tokyo. That is the Tokyo Skytree. It's a 600-meter, like 1700 feet high tower, which is ranked pretty high up there in the world as towers go.
00:12:36 John Daub: Now, these Doritos will be available in Tokyo right now in supermarkets. And you might find them in some convenience stores probably for the next two or three weeks. And I'll probably buy five or six bags just as a backup to share with my friends because it's summer. And then they won't be in the stores anymore. Nothing lasts forever in Japan. It's a trend. These Doritos are a trend. And they won't be here much longer because if they were, it wouldn't be a trend. Check it out. So you get some really nice boats crossing the Sumida River all the time. Space boat should be making its way around in about 20 minutes.
00:13:39 John Daub: Hey there. Yeah. So these trends last just a short time. Coca-Cola is releasing its clear Coca-Cola. It's Coca-Cola that's clear, which begs the question, why not just drink Sprite? But that's not how Japan works. You need to have some sort of trend. You need to have something unique, something that just makes you go, I got to try that. And that's Japan for you. Coca-Cola, the drink itself, this is not popular in Japan. I'd say Coca-Cola brand is popular, but they sell tea and they sell coffee in their vending machines. They don't sell Coca-Cola very much. In fact, in the machine, I've showed you in other live streams, the Coca-Cola section in vending machines is just like one can in the corner. And the rest is all tea and coffee. So Coca-Cola needs to add gimmicks in order to sell their products. That means they got to make it clear. And I think Pepsi had a clear version a couple of years ago, and now Coca-Cola is coming out with it. And they're test marketing it in Japan because if any gimmick can succeed, it's going to in Japan.
00:14:56 John Daub: Is it good? Heck yeah. Is it good that it's not going to be around in two weeks? Yeah. You know why? Because Doritos, you got to innovate here in Japan. If you want to keep selling your products here, you have to innovate. That means every couple of months, come up with a new flavor, Doritos. Surprise us. You did this month, but what are you going to do next month? That is the question. This potato chip company made okonomiyaki sauce potato chips, and I was actually pretty happy with it. And I'm pretty happy with these Doritos. So if you're in Japan for the next three weeks, I guarantee you're going to like these Doritos. Buy 10 bags because they're not going to be around. Buy 20. Buy a case. Have a nice day, everybody. Enjoy the last 20 seconds with a bag of Doritos in your face. And please come to Japan. Try them. They're good. Bye bye.